Apple Black Friday 2024: What you need to know about Apple’s sale

Macworld

The biggest shopping day of the year is Black Friday, which falls on Friday, November 29, 2024. Apple’s 2024 Black Friday deal has been announced. As usual the company will be giving away gift cards with values up to $200 with select purchases.

We find the best deals are from resellers rather than Apple itself, and we track them all so we can help you find the best deals on Apple products including the Apple Watch, MacBooks, iPhones, AirPods, and iPads. You can peruse our individual round-ups of the best deals for Black Friday to find a bargain. We also monitor deals all year round, showcasing the best Apple deals every month.

Does Apple do a Black Friday sale?

Does Apple hold a Black Friday sale? We wish it would but, unfortunately, Apple’s Black Friday deal is usually a giveaway of Apple Gift Cards with certain purchases made during the Black Friday period. As usual, it will be giving away gift cards with select purchases in 2024 from November 29 to December 2. You can see how much Apple gave away in 2024 below.

Luckily Apple isn’t the only place you can buy Apple products and there are lots of other resellers who are discounting Apple Products for Black Friday. Here are a few of the best deals we’ve seen so far.

Black Friday 2024: The best Apple deals so far

U.S.

Amazon, M4, 14-inch MacBook Pro, 512GB/16GB RAM: $1,474 ($125 off, MSRP $1,599)
Amazon, 13-inch MacBook Air, M2 (8-core GPU, 256GB/16GB RAM): $749 ($250 off with coupon, MSRP $999)
Amazon, AirPods Pro 2 (USB-C case): $190 ($60 off, MSRP $249)
Amazon, Apple Watch Series 10 (46mm): $379 ($50 off, MSRP $429)
Amazon, 13-inch M2 iPad Air (512GB): $999 ($100 off, MSRP $1,099)

U.K.

KRCS, M4 Pro 14-inch MacBook Pro, 512GB/24GB RAM, £1,899.05 (£100 off, RRP £1,999)
Amazon, 13-inch MacBook Air, M3 (8-core GPU, 512GB/24GB RAM) £1,379.97 (£110 off, RRP £1,499)
Amazon, AirPods (4th gen, 2024, with ANC): £169 (£10 off, RRP £179)
Argos, Apple Watch Series 9 (41mm): £299 (RRP was £399 – Clearance)
Amazon, 13-inch iPad Air (M2, 512GB): £1,029.97 (£70 off, RRP £1,099)

See our complete list of all the best Apple deals this Black Friday.

What is Apple’s Black Friday offer?

Apple’s offer for 2024 if gift vouchers for the following amounts. You will notice that the newest products aren’t included, so there are no discounts associated with iPhone 16, MacBook Pro, Mac mini, iMac, or Apple Watch 10, for example.

$25/£20 Apple Gift Card: Magic Keyboard, Apple Pencil Pro, Apple Pencil (2nd generation), Magic Keyboard Folio, Smart Folio for iPad Pro, Smart Folio for iPad Air, or Smart Folio for iPad (10th generation).
$50/£40 Apple Gift Card: Apple Watch SE, Apple TV 4K, HomePod, Beats Studio Pro, Beats Solo 4 Wireless, Beats Solo Buds, Beats Fit Pro, Beats Studio Buds +, Beats Pill, or Beats Flex
$75/£60 Apple Gift Card: iPhone 14, iPhone 15, iPhone SE, AirPods Max, AirPods Pro 2, AirPods 4
$100/£80 Apple Gift Card: iPad Air, iPad 10th gen, iPad Pro
$200/£160 Apple Gift Card: 15-inch MacBook Air (M3), 13-inch MacBook Air (M3 or M2)

Foundry

In 2023 this is what Apple gave away over the Black Friday weekend:

$25/£20 Apple Gift Card: iPhone SE, AirPods (2nd-gen), AirPods (3rd-gen), Beats Flex, Apple Pencil (2nd-gen), Smart Keyboard Folio, Apple TV
$50/£40 Apple Gift Card: Apple Watch SE, Apple Watch Series 9, HomePod, Beats Studio Pro, Beats Solo3 Wireless, Powerbeats Pro, Beats Fit Pro, Beats Studio Buds +, Beats Studio Buds, Magic Keyboard, Magic Keyboard Folio, iPhone 13, AirPods Pro (2nd-gen)
$75/£60 Apple Gift Card: iPhone 14, AirPods Max
$100/£80 Apple Gift Card: iPad mini, iPad Air, iPad 10th gen, iPad Pro, Mac mini
$150/£120 Apple Gift Card: 13-inch MacBook Air (M1)
$175/£140 Apple Gift Card: 13-inch MacBook Air (M2)
$200/£160 Apple Gift Card: 15-inch MacBook Air

Because the iPhone 15, M3 iMac, and M3-series MacBook Pro were all recent introductions in November 2023 Apple wasn’t offering any vouchers with those purchases. But the company did offer gift cards with Apple Watch 9 purchases.

Details of Apple’s Black Friday Shopping Event for 2024 will be found on Apple’s website soon.

How good is Apple’s 2024 Black Friday deal?

The 2024 deal seems a little less good than the 2023 deal didn’t look as good as that of 2022 when Apple offered up to $250/£250 in Apple Gift Cards with the MacBook Pro 14-inch and MacBook Pro 16-inch. In 2023 the biggest voucher was $200/£200 for the 15-inch MacBook Air – not with the MacBook Pro or iMac. But we were pleased to see the new Apple Watch Series 9 included in 2023, along with the iPad Pro, 10th gen iPad, HomePod, Apple TV, and the 15-inch MacBook Air.

	2023	2022
iPhone 14	$75	n/a
iPhone 13	$50	$50
iPhone SE	$25	$50
iPad Pro	$50	n/a
iPad Air	$75	$50
iPad mini	$50	$50
iPad (10th gen.)	$50	n/a
iPad (9th gen.)	n/a	$30
15-inch MacBook Air with M2 chip	$200	n/a
13-inch MacBook Air with M2 chip	$175	$150
13-inch MacBook Air with M1 chip	$150	$150
Mac mini	$100	$100
MacBook Pro 14-inch & 16-inch	n/a	$250
MacBook Pro 13-inch	n/a	$200
iMac 24-inch	n/a	$150
Apple Watch Series 9	$50	n/a
Apple Watch SE	$50	$50
AirPods (2nd generation)	$25	$25
AirPods (3rd generation)	$25	$25
AirPods Pro (2nd generation)	$50	$50
AirPods Max	$75	$75
Apple Pencil (2nd generation)	$25	$25
HomePod	$50	n/a
Apple TV 4K	$25	n/a

2022’s deal actually went a little further than Apple’s 2021 Black Friday offer. Although that depends on your perspective – you could also think that Apple’s Black Friday shopping event was worse in 2022.

In 2021 the biggest Apple Gift Card on offer was for $200/£160, which was the saving offered with the sale of the 27-inch iMac (which was discontinued in 2022).

Black Friday 2024: Best deals for Apple products

Check out these roundups for the best Apple deals:

Black Friday 2024: When do the sales begin?

Black Friday officially begins at 12:01 am on the day after Thanksgiving, which in 2024 is Friday, November 29. However, many sales begin well before that, in 2023 we saw deals starting at the beginning of November. The main event runs through the weekend and concludes on Cyber Monday, which is December 2.

Black Friday 2024: Where to get the best deals

Spotting a good Black Friday deal takes a bit of work but we’ll be doing most of it for you. Throughout Black Friday weekend, we’ll be posting deal roundups and calling out specific sales that are worth checking out. Stay tuned to Macworld as we call out the best—and worst—deals all throughout the weekend. These are the retailers that are most likely to have the best prices:

Stay tuned to Macworld throughout November to find the best deals as they arrive. But if you’re looking for a specific color or capacity, you can check out the following retailers.

In the U.S., here are the best stores to shop for Black Friday deals:

If you’re based in the U.K., you’ll find deals at the following shops:

Black Friday: Should I wait for Cyber Monday to purchase?

While it’s always possible that a better deal is waiting around the corner, if you see a good deal, don’t wait. While Cyber Monday promises impressive deals, prices are usually lowest on Black Friday. Plus there’s always the risk that the Apple device you want sells out and you miss out on the great deal everyone else got.