You don’t have to pay full price to buy an iPhone; if you shop around you can find a bargain. Every month the Macworld team hunts down the best prices on iPhones at all major retailers and cellphone operators, saving you the hassle of finding the best iPhone deals.
In this article, we reveal the best iPhone deals, contracts, and bundles available right now. We’ll help you find a discounted iPhone suitable for any budget, and cover all the currently available models, including the brand-new iPhone 16, 16 Plus, 16 Pro and 16 Pro Max, as well as 2023’s iPhone 15 and 15 Plus. We also have the best prices for older iPhones, including models that Apple has removed from sale, but which you can still buy elsewhere.
The iPhone 16 is the latest iPhone to arrive, debuting in September 2024. It will be followed this year by the iPhone 17 and (probably) iPhone SE 4.
You might also like to read our detailed iPhone buying guide, and our comparison of every iPhone available to buy today.
Best iPhone deals right now
U.S.
In the U.S., the only big iPhone deals you can find come from carriers, and have a lot of strings attached. Typically, you have to buy a phone on a multi-year installment plan and get your discount in the form of monthly bill credits.
- AT&T: Get up to $1,000 in bill credits when you buy a new iPhone 15 Pro or Pro Max and trade in your old phone, with a qualifying unlimited plan. Up to $700 towards an iPhone 15 or 15 Plus.
- T-Mobile: Get up to $830 in bill credits toward the purchase of any iPhone 15 model when you trade in your old phone and join the Go5G plan.
- Verizon: Get up to $839 in bill credits toward any iPhone 15 model with trade-in and the activation of a new line.
U.K.
In the U.K., Apple-certified resellers discount unlocked iPhones frequently. Look for money off at Amazon, John Lewis, Currys, and Very.
It’s possible to find small discounts on on the new 16-series iPhones, and more substantial discounts on older models such as the now-discontinued iPhone 15 Pro, iPhone 15 Pro Max and iPhone 14 Pro.
- Amazon, iPhone 16, 128GB: £739 (£60 off, RRP £799)
- Amazon, iPhone 16 Plus, 128GB: £849 (£50 off, RRP £799)
- AO.com, iPhone 16 Pro, 128GB: £949 (£50 off, RRP £999)
- Amazon, iPhone 16 Pro Max, 256GB: £1,129 (£70 off, RRP £1,199)
- Amazon, iPhone 15, 128GB: £639 (£60 off, RRP £699)
- Amazon, iPhone 15 Plus, 128GB: £749 (£50 off, RRP £799)
- Argos, iPhone 15 Pro Max, 256GB: £949 (£250 off, RRP was £1,199–Clearance)
- Amazon, iPhone 14, 128GB: £499 (£100 off, RRP £599)
For models that Apple no longer sells, bear in mind that we can only compare current prices against RRPs from before their discontinuation. It’s reasonable to assume that the price of the iPhone 15 Pro, for example, would have dropped in September 2024 if Apple hadn’t stopped selling it. There’s more information in the individual sections below.
Also see our dedicated round-ups of the best iPhone deals:
- iPhone 16 & iPhone 16 Pro deals (US) and iPhone 16 & iPhone 16 Pro deals (UK)
- iPhone 15 & iPhone 15 Pro deals (US) and iPhone 15 & iPhone 15 Pro deals (UK)
- iPhone 14 & iPhone 14 Pro deals
- iPhone 13 deals
- Best iPhone SE deals
Where to buy an iPhone
Apple is the obvious place to look for a new iPhone. You can purchase directly from Apple’s online store (there’s a separate U.K. store), which won’t give you savings, but does at least allow you to take advantage of trading in your old iPhone (see: How to sell or trade-in your old iPhone). We also have a complete guide to every iPhone Apple sells.
Alternatively, Amazon U.K. regularly discounts iPhone models, so it’s well worth keeping an eye out there. If you think you’ll be doing lots of Amazon shopping, we’d recommend signing up to the 30-day free trial of Amazon Prime for free next-day delivery and access to deals 30 minutes early. You can sign up here.
Amazon U.S. offers fewer savings on SIM-free iPhones, but we do see them from time to time.
It’s always worth checking the price of the iPhones in the following U.S. stores, which occasionally provide solid savings:
And U.K. readers should try these shops:
In addition, we recommend you check out our automatically updated price tables, embedded below, which gather the best prices from a wide range of retailers in your region.
Where to buy an iPhone on contract
Most of the major networks will offer the iPhone at a discount if you meet certain conditions (usually opening new lines, or buying on multi-year installment plans). Here are links to browse the latest deals:
U.K. readers can browse contract deals using the tool embedded below. Click ‘Choose Smartphone’ to register which model you’re interested in.
If you’d like to research deals for yourself, try the following U.K. providers:
- O2
- Vodafone
- Three
- Virgin Mobile
- EE
- Sky Mobile
- Carphone Warehouse (use the comparison tool by clicking View Deals, and remember to tick the box labeled “Show total cost of ownership”)
Note that you can save money if you’ve got another iPhone to trade in, see: How to sell or trade in your old iPhone.
Best prices for Apple’s iPhones
Apple currently sells eight iPhone models: the iPhone 15, 15 Plus, 15 Pro and 15 Pro Max; the iPhone 14 and 14 Plus; the iPhone 13; and the iPhone SE. We look at the best prices for each model, plus a handful of discontinued models that are still available from other retailers, in the sections below.
Best iPhone 16 deals
Apple sells the iPhone 16 at the following prices:
- iPhone 16 (128GB): $799 / £799 / AU$1,399
- iPhone 16 (256GB): $899 / £899 / AU$1,599
- iPhone 16 (512GB): $1,099 / £1,099 / AU$1,949
Other retailers will undercut those prices, but it may take some time. Check the automated table below to see which retailers have the best deals in your region right now.
iPhone 16: From $799/£799
Best iPhone 16 Plus deals
Apple sells the iPhone 16 Plus at the following prices:
- iPhone 16 Plus (128GB): $899 / £899 / AU$1,599
- iPhone 16 Plus (256GB): $999 / £999 / AU$1,799
- iPhone 16 Plus (512GB): $1,199 / £1,199 / AU$2,149
For the lowest prices across a range of retailers, check the automated comparison table below.
iPhone 16 Plus: From $899/£899
Best iPhone 16 Pro deals
Apple sells the iPhone 16 Pro at the following prices:
- iPhone 16 Pro (128GB): $999 / £999 / AU$1,799
- iPhone 16 Pro (256GB): $1,099 / £1,099 / AU$1,999
- iPhone 16 Pro (512GB): $1,299 / £1,299 / AU$2,349
- iPhone 16 Pro (1TB): $1,499 / £1,499 / AU$2,699
Check the table below for the lowest prices across all retailers in your region.
iPhone 16 Pro: From $999/£999
Best iPhone 16 Pro Max deals
Apple sells the iPhone 16 Pro Max at the following prices:
- iPhone 16 Pro Max (256GB): $1,199 / £1,199 / AU$2,149
- iPhone 16 Pro Max (512GB): $1,399 / £1,399 / AU$2,499
- iPhone 16 Pro Max (1TB): $1,599 / £1,599 / AU$2,849
Best current deals across all retailers can be found in the table below.
iPhone 16 Pro Max: From $1,199/£1,199
Best iPhone 15 deals
Apple has reduced the price of the iPhone 15 since launching the iPhone 16. Each phone is now $100/£100 less than it was.
- iPhone 15 (128GB): $699 / £699 / AU$1,249
- iPhone 15 (256GB): $799 / £799 / AU$1,449
- iPhone 15 (512GB): $999 / £999 / A$1,799
Check the table below for the best prices among other retailers.
iPhone 15: Now from $699 / £699
Best iPhone 15 Plus deals
The official iPhone 15 Plus prices dropped by $100/£100 following the launch of the iPhone 16.
- iPhone 15 Plus (128GB): $799 / £799 / AU$1,399
- iPhone 15 Plus (256GB): $899 / £899 / AU$1,599
- iPhone 15 Plus (512GB): $1,099 / £1,099 / AU$1,949
But check the table below for lower prices from other retailers.
iPhone 15 Plus: Now from $799 / £799
Best iPhone 14 deals
The iPhone 14 is still on sale from Apple. The iPhone 14 added Action Mode filming.
The iPhone 14 now starts at $599/£599, following a series of price cuts. (At launch it cost $829/£849.)
iPhone 14: From $599 / £599
Best iPhone 14 Plus deals
The iPhone 14 Plus was an entirely new iPhone format in 2022 and it’s still on sale from Apple. but at a lower price.
The iPhone 14 Plus now starts at $699/£699. Before that it was $799/£799 and originally it started at $929/£949.
iPhone 14 Plus: From $699 / £699
Best iPhone SE (2022) deals
The iPhone SE 3rd generation burst on to the scene in March 2022 and is still on sale two years on. It unites a fast chipset (the same A15 Bionic you get in all of the 13-series iPhones and the iPhone 14 and 14 Plus) with an affordable price tag. It’s good value at Apple’s MSRP, but other retailers may be able to do even better. Read our roundup of the best iPhone SE deals for more in-depth buying advice.
You can still buy the iPhone SE direct from Apple.
The iPhone SE (3rd gen) currently starts at $429/£429.
Check our automatically updated chart for the very latest SIM-free offers from other retailers:
iPhone SE (2022) from $429/£429
Deals on older/discontinued iPhones
When Apple introduced the iPhone 15 range it discontinued the iPhone 14 Pro and iPhone 14 Pro Max. It also stopped selling the iPhone 12 and iPhone 13 mini. When Apple stops selling older iPhones in its store, however, that doesn’t mean they have disappeared entirely; you may find them in Apple’s refurbished store, for example. You may also find older handsets on sale at third-party stores and Apple resellers. We have the best deals for discontinued iPhones below.
Best iPhone 15 Pro deals
Apple has now discontinued the iPhone 15 Pro, but you may still find a good deal. Pricing at launch was:
- 128GB: $999 / £999 / AU$1,849
- 256GB: $1,099 / £1,099 / AU$2,049
- 512GB: $1,299 / £1,299 / AU$2,399
- 1TB: $1,499 / £1,499 / AU$2,749
But you should be able to find a lower price if you shop around other retailers. Browse the table below for the best prices in your area.
iPhone 15 Pro: Was from $999 / £999
Best iPhone 15 Pro Max deals
Apple sold the iPhone 15 Pro Max at the following prices:
- 256GB: $1,199 / £1,199 / AU$2,199
- 512GB: $1,399 / £1,399 / AU$2,549
- 1TB: $1,599 / £1,599 / AU$2,899
Check the comparison table below for the best prices from other retailers.
iPhone 15 Pro Max: Was from $1,199 / £1,199
Best iPhone 13 deals
Apple has discontinued the iPhone 13, 2021’s handset. Prior to being discontinued, it was $599/£599 (it was previously $699/£749, and at launch it was $799/£779).
Check the automated price table below for the lowest prices currently available from other retailers:
Best iPhone 13 mini deals
Apple’s last ‘mini’ was the iPhone 13 mini. The smallest iPhone you could buy, although the SE is also on the small side. In most respects, it was identical to the iPhone 13, simply squeezed into a smaller chassis and equipped with a smaller screen and smaller battery. That means you’re getting a great (but non-ProMotion) screen, 5G, a super-fast A15 processor and great cameras with Cinematic Mode. Read our iPhone 13 mini review for more information and expert analysis.
Apple no longer sells the iPhone 13 mini, so if it’s what you want you will need to look around.
Before it was discontinued in fall 2023, Apple used to sell it for $599/£649 (and before that it cost $699/£679). Check our automated table for the latest offers:
Best iPhone 12 deals
Having launched in 2020, the iPhone 12 remained on Apple’s store until fall 2023, when it was finally discontinued. In our iPhone 12 review we praised its all-round qualities and suitability for the average buyer who doesn’t need the power of a Pro but won’t settle for a true budget pick like the iPhone SE.
Apple no longer sells the the iPhone 12, but when it did, prices started at $599/£649 (down from the $699/£679 charged between September 2021 and 2022).
If stock of this older model is still available in your area, the latest SIM-free prices will appear in an automated comparison table below this paragraph. If you’re seeing nothing, that means stock has sadly run out.
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