Report claims Apple will announce several new products this week

Following the launch of new iPhones, Apple Watches, and AirPods at the “Awe Dropping” event last month, Apple is expected to continue its fall launch blitz this week with a flurry of new M5-based products. The latest report predicts that updated versions of the iPad Pro, MacBook Pro, and Vision Pro will all be unveiled over the coming days.

In the latest edition of his Power On newsletter, Bloomberg reporter Mark Gurman predicts that the refreshed lineup will include an M5-based iPad Pro and a Vision Pro. Both are ready for imminent launch and expected to be very minor updates, with little beyond the faster chip. The Vision Pro will reportedly include an “improved strap,” but the cheaper and lighter model is believed to have been shelved in favor of Apple’s smart glasses project.

Gurman also thinks it’s likely that we’ll get a 14-inch M5 MacBook Pro this week, although which models arrive is less certain. The issue is that Apple hasn’t finished preparing the full range of chips; whereas MacBook Pros running the standard M5 chip are ready to go, those based on the higher-end M5 Pro and M5 Max chips “won’t be ready in volume” until next year. It’s therefore possible Apple will hold back and announce the full refresh at once in early 2026… but Gurman expects a staggered launch, based in part on recent stock shortages of baseline M4 MacBook Pro models, but normal stock levels of the higher-end versions.

Gurman is far from the only pundit to think new Apple products will arrive this week. The last time he tweeted on this subject, the YouTube host Vadim Yuryev replied to predict “3 days of M5 chip product launches next week, starting on Monday [October 13] or Tuesday [October 14]. M5 MacBook Pro 14-inch model ONLY, M5 iPad Pro, M5 Vision Pro.”

But wait! There’s more. Apple also has a new AirTag, HomePod mini, and Apple TV to launch, both Gurman and Yuryev say, although neither commit to a launch timeframe. “Those are still very much on the road map,” Gurman writes, before contrasting these products with “new versions of the iPad Air and entry-level iPad, two external monitors, the M5 MacBook Air lineup and iPhone 17e,” all of which he expects to arrive early next year. This would appear to imply that the AirTag, HomePod mini and Apple TV will, or could, be updated later in 2025.

In the past, Apple has frequently held press events in both September and October. (In 2020, it held them in September, October, and November.) But the consensus is that we won’t get a second event this year. Rather, Apple will announce the new products via press releases and website posts. And of course, they’ll all be covered right here on Macworld, so stay tuned.